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11 Social Media Automation Mistakes to Avoid  Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…

8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…

Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce…

Having spent millions of dollars on online advertising on behalf of clients, I give a lot of thought to how we can reduce risk and maximize the value of ads. After all, it would be pretty hard to stay in business otherwise! In this post, I’m going to look at visitor conversion and then touch…

How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets than those without. Sharing articles and blog posts with concise headlines and links can help you boost conversions. Learn more here. The Complete Guide to…

3 Common Landing Page Flops To Avoid Are your landing pages doing what they are supposed to do? If you’re a business selling a product or service, you need to make sure every page of your website is ultimately prompting your visitors to perform a desired action. This will increase leads, and, ultimately, sales. However…

Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and increase the number of your followers (and potentially your customers). Read more here. The 5 Most Common Adwords Mistakes Google AdWords is a perfect place…

3 Fatal Marketing Errors To Avoid You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately wanted participants to buy. But you do not generate a single sale. What went wrong? Learn more here. 7 Shameless Tactics Marketers Use to Lure an…

16 Things People Really Hate About Your Email Marketing Permission-based email marketing is an incredibly relevant and powerful tool for connecting with existing customers and creating new ones. However, as we all know, email marketing has gotten a bad rap for a number of reasons. Here’s a list of the most annoying things (actually, some…

Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012….

25+ tools for real-time marketing Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur — is one of the most important areas of marketing today. Here are 25 tools that allow you to monitor and evaluate your efforts so you can make quick changes and maximize your marketing ROI. Read more…

The Little Book of Google Maps for Businesses Over 20% of Google searches now contain a location (e.g., “lawyers Victoria BC)), and this number rises to over 40% of mobile searches. This means that it’s more important than ever before for local businesses to optimize themselves for local search, but how to do that? To…