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Having spent millions of dollars on online advertising on behalf of clients, I give a lot of thought to how we can reduce risk and maximize the value of ads. After all, it would be pretty hard to stay in business otherwise! In this post, I’m going to look at visitor conversion and then touch…

How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets than those without. Sharing articles and blog posts with concise headlines and links can help you boost conversions. Learn more here. The Complete Guide to…

3 Common Landing Page Flops To Avoid Are your landing pages doing what they are supposed to do? If you’re a business selling a product or service, you need to make sure every page of your website is ultimately prompting your visitors to perform a desired action. This will increase leads, and, ultimately, sales. However…

Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and increase the number of your followers (and potentially your customers). Read more here. The 5 Most Common Adwords Mistakes Google AdWords is a perfect place…

3 Fatal Marketing Errors To Avoid You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately wanted participants to buy. But you do not generate a single sale. What went wrong? Learn more here. 7 Shameless Tactics Marketers Use to Lure an…

16 Things People Really Hate About Your Email Marketing Permission-based email marketing is an incredibly relevant and powerful tool for connecting with existing customers and creating new ones. However, as we all know, email marketing has gotten a bad rap for a number of reasons. Here’s a list of the most annoying things (actually, some…

Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012….

25+ tools for real-time marketing Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur — is one of the most important areas of marketing today. Here are 25 tools that allow you to monitor and evaluate your efforts so you can make quick changes and maximize your marketing ROI. Read more…

The Little Book of Google Maps for Businesses Over 20% of Google searches now contain a location (e.g., “lawyers Victoria BC)), and this number rises to over 40% of mobile searches. This means that it’s more important than ever before for local businesses to optimize themselves for local search, but how to do that? To…

10 awesome marketing infographics Infographics are a great way to quickly catch the attention of customer and ideally get them to share your content – thereby promoting your business to their friends and other trusted contents. If you’re looking for ideas, here are 10 awesome marketing infographics from 2012 – read more here. New Twitter…

Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to…

32 ways to get people to link to your website While many local businesses resort to a variety of desperate tactics to get other sites to link to them in order to improve search results, there are actually many “white hat” and reputable ways to build up your online presence. For example, if you’re a…