Author: Nevin Thompson

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How to include product mentions in your marketing + more online links
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How to include product mentions in your marketing + more online links

How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own product fit in? Learn more here. Why fresh content may not be good for your site Matt Cutts, who leads development on Google’s search engine algorithm,…

An infographic about infographics, an Instagram infographic + more online marketing links
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An infographic about infographics, an Instagram infographic + more online marketing links

How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has been a shift in communications, and “that should change how we approach public relations; our audience has become trusted partners, and through real conversations over…

Measuring Your Online Presence
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Measuring Your Online Presence

11 Social Media Automation Mistakes to Avoid  Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…

5 Ways To Fail Online Advertising + More Online Marketing Links
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5 Ways To Fail Online Advertising + More Online Marketing Links

Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce…

Why You’re Doing Twitter All Wrong + more online marketing links
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Why You’re Doing Twitter All Wrong + more online marketing links

Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and increase the number of your followers (and potentially your customers). Read more here. The 5 Most Common Adwords Mistakes Google AdWords is a perfect place…