Author: Alim

Digital Marketing Must-Reads: November 2024
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Digital Marketing Must-Reads: November 2024

The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…

Digital Marketing Must-Reads: October 2024
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Digital Marketing Must-Reads: October 2024

The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…