Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the…
The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible for the first impression of your business so it is important to ensure that the ads you have running are going to make people want…
Flywheel: The Best WordPress Web Hosting We’ve Seen to Date (and We’ve Seen Many!) Do any of the web hosting hurdles below sound similar? If so, then you’ll know the frustration that lead us to go looking for the best performance, highest value WordPress host out there. Enter Flywheel: after loving their hosting for our…
Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…
Social Media Marketing: Critical for Every Business’s Content Marketing, SEO, and General Outreach Efforts Baffled by the vast array of networking sites and networking tools? Not sure where to start with your social media marketing? Unclear on why your existing efforts have stagnated? PlusROI is here to clear the haze. We here at PlusROI consult…
Blogging and Content Marketing: the Cornerstone of SEO, Inbound Marketing, and Social Media Marketing Content marketing— especially blogging— is currently one of the hottest marketing topics for businesses of all sizes… but is also one of the least understood. While many “experts” in the online sphere espouse the need to engage your target audience with…
PlusROI: Deep Advertising Experience and Great Results Across Every Platform As a PPC agency, a Google Adwords-certified agency, and as general Google Ads Management pros, we here at PlusROI are proud to be considered part of an “elite group of Priority Agencies” by Google itself. Being both a Google Premier and Facebook Marketing partner, we’ve…