Usability vs. search engine optimization and other marketing links

search engine optimizationUsability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines.  Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO professionals? Check out the fundamental building blocks of web usability to help become more visible to search engines, and hopefully help get more customers. Read more here. 5 tactics to get more customers Keeping the funnel full is a challenge facing every local business. In a hyper-competitive marketplace, the company that fills its funnel full of opportunities is the one that manages its lead generation strategies most effectively. Here are 5 tactics to get more customers. Improving the online customer’s journey from click to payment A 2010 Forrester survey found that 88 per cent of online shoppers abandon their shopping baskets.  This doesn’t have to be so – here are a few steps that can help cut the number of shoppers who abandon their carts and convert them to paying customers. Most people rely on search engines to find local businesses 60% of adults say they get news and information about local businesses other thanrestaurants and bars. When they do,  47% say they rely most on the internet, including 36% on search engines, and  16% specialty websites. Read more here. How to find your social media stride What steps should a social media maven take in order to avoid running out of steam? These five steps can help you put things into perspective: 7 ways to use social media for instant feedback Another use for social media: collecting critical feedback that advances your business objectives quickly. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Read more here. 21 tactics to increase blog traffic It’s easy to build a blog, but hard to build a successful blog with significant traffic, and more traffic means – ideally – more customers. Here are 21 tactics that can help everyone from independent folks, to those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies increase traffic: read more here. JumpStartWeb publishes Monday Marketing Madness each week on search engine optimization and other topics.