Monday Marketing Madness | Victoria online marketing | Jan 3, 2012

victoria online marketingHappy New Year from JumpStartWeb! 2012 is the Year of the Dragon – a year featuring vitality, leadership and action – and we like to think there are many, many Victoria online marketing opportunities to be found in the coming year. So, as always, here are a collection of useful online marketing links that can help local businesses improve their online marketing efforts and, hopefully, their bottom line. So… Predictions for local Search in 2012 – Year of the Dragon Thanks to the growth of smart phone adoption, and aggressive efforts by online companies such as Google, local Search is becoming an essential marketing channel for business hoping to connect with potential customers in their own communities. Google, thanks to its overwhelming “Search” market share on both smart phones and traditional “desktop” devices, has received a lot of attention by on this blog, but in 2012 other credible competitors to Google may be emerging. Read here to learn more. 2012 – the year of Mobile Search In related news, traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that more people are now using Mobile platforms to access the web than than traditional “desktop”-based browsers. What does this mean for local businesses? Make sure you’re optimized for local search, so your customers can find you. Read more about mobile search trends here. 30 social media Predictions for 2012 It’s the beginning of the year, so many people are gazing into a crystal ball to see what the next 12 months bring. One big question: how will social media impact businesses in 2012? Read more to find out. Understanding “conversions” Facilitating conversions – persuading visitors to your website to perform a desired activity, such as clicking a link – are one of the trickiest aspects of designing a web page for local businesses. Google, as always, has some advice: Part 1 and Part 2 of  How to Improve Your Conversion Rate JumpStartWeb is an Victoria online marketing agency