8 Biggest Marketing Mistakes of All Time +more online marketing links

marketing fail8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible. Learn more here. How Google Is Killing Organic Search If you depend on product or brand keywords to drive traffic and you’ve focused almost solely on traditional SEO strategies to improve organic search results… understand that Google has made your life even harder. Why? Google has steadily introduced bigger, more targeted, and more engaging sponsored ad formats. Learn more here. The Death Of SEO and the Rise of Social, PR + Real Content Recently overheard on the Internet: Google is in the process of making the SEO industry obsolete, and SEO will be dead in 2 years. Now great content is king, and communities of avid followers make the king. Learn more here. How To Write the Best PPC Ad Copy & Beat Your Competitors Understanding what motivates people and attracts their attention is extremely important. Therefore, it’s important to create systems that allow you to create the best ad copy. While you can do this yourself by constantly split testing ad copy, it’s much easier to shortcut the process and “steal” from your competitors. Learn more here. Nevin Thompson compiles a weekly list of links for JumpStartWeb, a Victoria online marketing agency.

5 “local” search engines you need to know + other marketing links

Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to reach your customers: Twitter Search, Facebook Search, FourSquare Search, LinkedIn Company Search, and Pinterest. Read more here to get more details about each. Why your email subscribers are your most loyal customers According to one marketing writer,  of all the customers you have, people who subscribe to your email list are probably your best customer. Why is this? Generally speaking, email marketing is “permission-based”; your customers have indicated that they want you contact them with offers (along with highly valuable and relevant information). Email subscribers also tend to open and click on links, which is important when you;re trying to sell a product or a service. To learn more about why email subscribers make loyal customers, read more here. Bonus link:  7 clever email campaigns that get customers buying againlocal search marketing victoria How to turn your business into a referral-generating machine For local businesses, why can referrals seem so hard to generate? According to the Globe and Mail, there’s an art to generating referrals: you need to be systematic in your approach.  Here’s a step-by-step process to follow each week. Read more here. Bonus link: Ten simple ways to generate leads on Twitter Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives” Something that should be of great interest to local business: earlier this week Google launched its “Mobile Playbook,” a simple but comprehensive guide that explains what  “mobile” is and why anyone hoping to sell anything to anybody needs to embrace the channel asap. Google’s document is full of data and case studies that illustrate why it’s so important to have a mobile strategy, website and/or app. Read more here. Content strategist Nevin Thompson “curates” a weekly collection of online marketing links for JumpStart Web, a Victoria online marketing agency specializing in local search marketing.

Kony 2012: lessons for video marketing and other links

Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook,  embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons for video marketers. Read more here. Winning the Content Marketing race This great article provides plenty of links, plus suggestions on how to prioritize content creation and content marketing in order to efficiently deliver customers to your website. Read more here. 10 tips for driving more mobile traffic from Facebook 50% of  Facebook’s traffic is driven by mobile devices – that’s about 5x more than the average website – which can mean great benefits for your business if you can get visitors to your Facebook page to travel to your site. Here are a few tips to optimize your Facebook to drive more likes, friends, reach, and engagement with mobile users  Read more here. 9 excellent examples of brands using Facebook’s new page design If your business has a Facebook page, you should know that you have until March 30th to play with the design before your page is forced live. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date. Read more here. Understand “personas” to sell more Personas have been used in marketing and advertising for years and are the foundation of any user-centered marketing plan.  PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. Learn more here.  Nevin Thompson writes for JumpStartWeb, leaders in video marketing in Victoria BC.

The 17 R’s of Savvy Mobile Marketing (and more marketing links)

The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses are Evolving Their Online Marketing Strategies How To Design A Twitter Background That Gets More Traffic, Followers and Engagement On Twitter, one of the most powerful “conversion points” for your profile beyond your bio, website links, and tweets is the profile background itself. Learn how successful brands use their backgrounds to engage with customers here. 8 simple strategies for taking your blog from blah to brilliant Blogging is important for drawing visitors (and potential customers) to your business’ website. If you’re not getting the interaction you had hoped for, here are 8 simple ideas for taking your blog from blah to brilliant – read more here. Beginner’s Guide to Google Analytics: What to Track Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. While Google provides a lot of data out of the box for small businesses to implement its Analytics tool, this basic info probably isn’t going to give you everything you need without some tweaking. So, here’s a “Beginner’s Guide to Google Analytics”, starting with What to Track. 9 Ways to Make Your Marketing Analytics Actionable Tracking your marketing analytics can provide great insight into what marketing tactics are working and which ones are not. According to Blogspot, truly great marketers use analytics to adapt, improve, and modify their marketing efforts. In other words, great marketers make their analytics actionable. Read more here. 7 Rookie Social Media Mistakes From Big Brands If your business makes just one bad mistake when using social media, and you can be the source of criticism for months, and maybe even years, to come. It happens to the best of us – read about 7 rookie social media mistakes from big brands. Bonus links  

The continuing growth of Mobile SEO and other marketing links

Mobile SEO VictoriaMobile SEO growing in importance as web economy set to double by 2016 A recent sudy indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this means that all businesses need to get to work optimising their sites for mobile users. Bonus link: U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012 6 Different Emails Every Marketer Should Consider Sending Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that marketing professionals should consider when selecting the right format to meet their email marketing goals. This blog post discusses the different types of email marketing communication and their respective advantages and disadvantages. Valentine’s Day 2012 Ideas for Marketers For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Learn more about the top products on Valentine’s Day, and an optimization checklist for your campaign. Click here to read more.

Five marketing questions to ask to grow your business in 2012 Asking yourself key marketing questions can help decide what programs and strategies worked, what didn’t, and what changes you need to make in 2012. Here are five questions to ask.

Why, and how, you should collect customer data It’s argued that a customer database and purchase history is a must-have for every small business. It’s well-known that it is a lot more effective to sell to the customers you already have than to find new ones. But if you don’t know who they are, how to reach them or what they have already bought and like, you will just have to wait. – and hope. And that’s no way to grow a business. Not only will leveraging customer info support sales every day of the year, but your customer database will be a valuable asset when you sell your business. Read more here.

JumpStartWeb publishes Monday Marketing Madness each week to discuss mobile SEO and other online marketing topics.