ByRob
Curious about Google’s new, mandatory GA4 Analytics migration? Learn about the critical features of GA4, how to use it to measure the results of your web marketing efforts, plus an optional tips session on common setup challenges. We look at: We start with a 30 minute overview looking at the above elements and then move…
ByRob
And why you need to pay attention NOW, even if you’ve installed it already. Google’s mandatory migration to GA4 is one of the biggest thorns in marketers’ sides in recent memory but unfortunately it can’t be ignored. However, there are some great elements to it as well. Let’s have a quick look at it (in…
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
ByRob
It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…
ByRob
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
ByKayla
Zoom Webinars can be a powerful way to share content and interact with many potential customers in real-time, but how do you know where is your audience coming from? If you’ve been promoting your webinar on social media, Google, or directly to your contacts, it’s helpful to know which sources are providing you with the…
ByKayla
In 2020, social media is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…
ByRob
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…
ByRob
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We’ve had some great feedback and learned a lot from your questions! Here is the video from the Webinar:
ByRob
As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ). Case Study: How to Turn Autocomplete Ideas Into Traffic & Ranking Results With Only 5 Hours of Effort You probably already…