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Digital Marketing Must-Reads: March 2024
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Digital Marketing Must-Reads: March 2024

The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…

What is a Brand Ad in Google Search & Why Might You Need One?
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What is a Brand Ad in Google Search & Why Might You Need One?

A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already show up first in Google Search when somebody searches your business name. In this case, there’s no particular need to run a Brand Campaign. However,…

How To Spy On Your Competitors’ Search Ads
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How To Spy On Your Competitors’ Search Ads

Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com To see your competitors’ ads, just go to the Transparency Center and paste anyone’s website URL or business name into the All Topics search field…

What is Google Advertiser Identity Verification?
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What is Google Advertiser Identity Verification?

In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the ads running were legitimate and trustworthy. Currently, you’re able to set up a Google Ads account without verification, but there are several ads features that…

Digital Marketing Must-Reads: February 2024
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Digital Marketing Must-Reads: February 2024

The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…

Your Checklist for Optimizing Your Service Pages for Search
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Your Checklist for Optimizing Your Service Pages for Search

Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…

How to Build a Great Service Page
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How to Build a Great Service Page

In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…

SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
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SEM, PPC, SEO, GBP, WTH? Search Marketing Defined

Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…

Small Budget, Big Impact: Hotel Marketing in 2024
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Small Budget, Big Impact: Hotel Marketing in 2024

For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…