Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons for video marketers. Read more here. Winning the Content Marketing race This great article provides plenty of links, plus suggestions on how to prioritize content creation and content marketing in order to efficiently deliver customers to your website. Read more here. 10 tips for driving more mobile traffic from Facebook 50% of Facebook’s traffic is driven by mobile devices – that’s about 5x more than the average website - which can mean great benefits for your business if you can get visitors to your Facebook page to travel to your site. Here are a few tips to optimize your Facebook to drive more likes, friends, reach, and engagement with mobile users Read more here. 9 excellent examples of brands using Facebook’s new page design If your business has a Facebook page, you should know that you have until March 30th to play with the design before your page is forced live. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date. Read more here. Understand “personas” to sell more Personas have been used in marketing and advertising for years and are the foundation of any user-centered marketing plan. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. Learn more here. Nevin Thompson writes for JumpStartWeb, leaders in video marketing in Victoria BC.
Everything you ever wanted to know about online marketing for Local businesses In the era of the Smart Phone, and when more and more people are using the Yellow Pages as a monitor riser, it’s more important than ever before for Local businesses to master online marketing. Want to learn more about conducting keyword research? Want to know more about the differences between an organic campaign & a Google Places campaign? That’s just the tip of the iceberg in this excellent link. Download the interview here. How to use content to drive referrals and upsell customers Your customers are an untapped vein of new revenue. Consider these tactics to help you leverage your already cranking inbound marketing efforts to drive referrals and sell more to your existing customers. Read more here. 9 ways to integrate email and Social Media marketing Are you wondering how to add social media to your email communications to reach more customers? They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals. Read more here. What you need to know about using hashtags on Twitter By creating your own hashtag, you can use it to drive conversations about your business. If you’re hosting a business event, you can create a hashtag for it, too. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand. Read more here. 7 new Facebook changes impacting businesses Facebook pages are changing. And that means your business strategy may need to change. In fact, Facebook has made many new changes that will impact anyone with a Facebook page. Here is an overview of the changes and how brands can take advantage of some of the new features. Read more here. JumpStartWeb specializes in online marketing for Local businesses
Interested in Mobile Marketing with QR codes? Let’s start with a few of the basics… A QR code (as pictured) is a “scanable” graphic that links smartphone users to a web page. The process is quite simple. A smartphone user opens their QR app, scans the code, and are immediately taken to the web page that the QR code links to. As such, QR codes are a great thing to have in situations where you have a printed piece but want to offer people additional information. Good examples include posters, brochures, flyers, traditional print ads and point of sale materials. The good news is that it’s incredibly easy to create a QR code. My favorite tool is Bit.ly (or Bitly.com) which shortens urls, tracks clicks and automatically creates QR codes. To access a link’s QR code in Bitly, you just need to click on “Info Page +” next to the appropriate link. BTW, the first reader to contact me and tell me what’s wrong with the example QR code in this post wins a digital copy of The New Rules of Marketing and PR by David Meerman Scott. - Rob Cooper is the founder of PlusROI Online Marketing and JumpStartWeb in Victoria, BC. When he’s not mountain biking or driving his kids around he spends time thinking about the future of mobile marketing.