Monday Marketing Madness | Content Strategy | Dec 19, 2011

content strategy victoria bc

Example of QR code

JumpStartWeb helps small businesses with content strategy and other online marketing solutions.

Most search Google to find local businesses
Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to local news, education, civic services or entertainment and activities. What does this mean for your business? It means that potential customers are using Google to get information about their own community, and you should probably keep Google in mind when designing or updating your website, and conducting online marketing activities.

10 ways “fresh content” can help your business’ search results
You’ve probably heard the term “fresh content” before: the term refers to frequently updated, original (i.e., not copy and pasted from someplace else on the web) content that is posted regularly on your website in order to keep things fresh and attractive to Google’s search bots – and also provide value to potential customers! Here are  10 ways “fresh content” can help your business’ search results.

Five steps to capturing mobile customers in 2012
Mobile is big, and it’s only going to get bigger in 2012 as more and more people adopt smart phones, and start to search for local businesses and services. Is you business ready? Here are 5 steps to capturing mobile businesses in 2012.

10 Twitter-related links to read over the holiday
If you have some free time this holiday, why not read 10 links about Twitter and Social Marketing, Social Commerce Psychology & Twitter’s Impact On The Mind. Bonus link: 21 Twitter Tips From Socially Savvy Companies

What are QR codes?
You’ve probably heard about QR codes, the funny-looking Rorschach-like badges that can be scanned by cellphones, and lead to your business’ online presence. Here’s a post from Microsoft that explains a little more about QR codes, and how to create special tags for them.

 

Monday Marketing Madness | Mobile SEO Victoria

mobile seo victoriaTop 10 social media campaigns of 2011
Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011Bonus link: 21 Twitter Tips From Socially Savvy Companies

 

 

Paid search pays
Why should your business use “paid search” (where web site owners pay an advertising fee, usually based on click-throughs or ad views to have their web site search results shown in top placement on search engine result pages)? The reason: according to a recent study, for every $1 of e-commerce revenue generated from paid search, businesses can expect to see approximately another $6 of in-store revenue.

A look at the new Twitter
Twitter, the popular social networking site, has revamped its site and functionality – there are too many changes to be described in less than 140 characters,  and, besides, what does it mean for your business? The Financial Times has compiled a useful list of links that explain what has changed, and what you should care about.

How does a search engine algorithm work?
Businesses all rely on search engines to deliver traffic – and, hopefully, paying customers –  but how do these algorithms actually work? The blog post search algorithm basics provides a fascinating insight into how things work, with some useful ideas on how to improve your business’ SEO.

JumpStart Web specializes in mobile SEO Victoria

Monday Marketing Madness | Social media marketing Victoria

social media marketing vicoJumpStartWeb offers social media marketing for Victoria small businesses

5 ways to generate excitement using social media
Many local businesses create blog posts, videos, and other bits of enticing content to engage community and actually provide customers with useful information, and then use social media to get the word out. But Tweets and Facebook posts can often be a one-time thing that can get lost amidst the cacophony. So, here are 5 ways to generate excitement using social media and generate more clicks on your links!

Bonus link: Google wants fresh content. Why?

5 tips for responding to negative customer reviews online
If you have a business, people are going to talk about you online, and sometimes what they say may not always be positive. There’s a right way and a wrong way to address customer complaints on the web, so here are 5 tips for responding to negative customer reviews online.

How to create a customer-friendly mobile website
As more and more consumers go mobile to search for products and  services (especially local services), local businesses can enjoy more opportunities to connect with customers – and more competition from other businesses. So, in order to not lose out on any opportunities, here are some tips on how to create a customer-friendly mobile website.

Google Presents The Evolution Of Search In Six Minutes
Do you remember the first time you used Google to find something? Can you remember all of the changes that have happened to Google Search since then? Well, to help you out, Google presents the evolution of Search in six minutes. It’s a great primer to businesses what matters to Google, and help them experience better results.

For advanced web monkeys: how to get the new Google bar
As part of Google’s ongoing efforts to clean up its interface (revamped Gmail and GReader are previous examples), Google has redesigned the “black bar” that used to appear at the top of the page. Instead of the horizontal black bar at the top of the page, you’ll now find links to your services in a new drop-down Google menu nested under the Google logo.

However, the redesign hasn’t been made available to everyone yet, so here’s how to get the new Google bar. It involves copying and pasting some code in your web browser, so this hack is not for the casual user!