ByRob
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the name of your store was? It’s a ridiculous question, right? Well, by way of comparison, in my experience with small to medium-sized business sites, it…
ByRob
How to come up with content ideas (and get visitors to your business website) Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed at remaining visible in Google search results, and helping send readers (and potential customers) to your site. However, it can be challenging to come up…
ByRob
This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take some technical license, but I’ve tried to simplify the concept into the most basic of terms (it can get confusing). So here are the quick…
ByRob
How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and…
ByRob
How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited time and money)? If you’re using social media tools such as Twitter, there are ways to measure your online reach and your online influence. 26…
ByRob
10 mobile site best practices As smart phone adoption skyrockets, so do the amount of searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your business has a website optimized specifically for mobile browsers. Direct from Google itself, here are the top 10 mobile site best practices. 7 Tips for…
ByRob
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website…