Monday Marketing Madness | Internet marketing Victoria

Victoria web marketing

10 things you didn’t know about SEO
SEO, or “search engine optimization” is an essential part of making sure customers can find your businesses, but “best practices” can change so fast in this area of online marketing that it can be hard to keep up. Here are 10 things you didn’t know about SEO that can help your business. Bonus link: an SEO checklist for new websitesYet another bonus link: How to make sure Google can find your Facebook page

10 tips to make Mobile conversions easier
In the next few years, Mobile search is set to eclipse traditional “desktop” search as the primary way customers will search for your business online. Making it easy to “convert” these customers on a mobile device is key to maximising sales. According to Google, Mobile conversions must play to the strengths of mobile devices; simply replicating the desktop experience is often not enough. Here are 10 tips to make Mobile conversions easier. Bonus link: Mobile Takes Center Stage As Key Attribution Vehicle For Small Businesses

5 holiday shopping tips for Search marketers
Christmas is coming, and there is just enough time left to ensure your business is prepared. Do you have a budget? How about a mobile strategy? A promotion plan? A holitistic approach to marketing that incorporates and coordinates all of your tactics? How about lead up time? Here are 5 holiday shopping tips for Search marketers. Bonus link: Do’s and Don’ts of Online Marketing, Search and Holiday Prep

More bonus links:

(Sept 26, 2011)

– Nevin Thompson writes a weekly blog for Internet marketing Victoria company JumpStartWeb.

Monday Marketing Madness | Mobile marketing Victoria

victoria bc web marketing

Effective Facebook landing pages get customers

How mobile content should differ from “desktop” content
In order to keep up with the competition and connect better with customers, more and more businesses are launching mobile sites. But  business should remember it’s important to do more than just reformat their “desktop” content from traditional websites for smaller screens. Here are a few tips on what to put on your mobile site that’s different than what is on your desktop site.

How to use social media to promote your small business
If you’re considering whether or not to implement a social media campaign to promote your small business, Forbes reports that “silence is no longer an option”, and provides a short introduction on how to use social media to promote your small businessBonus link: Why people don’t want to follow your business on Twitter or “like” you on Facebook Yet another bonus link: 4 point Twitter audit: becoming a more beloved B2B brand One more bonus link: 5 Ways to Optimize Your Facebook Page

How “social signals” can help your business’ search results
Social media not only helps engage  and participate in conversations with your customers – social media can also help your business show up better in search. Thanks to the Google “+1″ button and other tools, people are increasingly discovering content not via internet search but through networks such as Facebook, Twitter and LinkedIn. Content that is liked will feature higher in search results for individuals and their circle of friends and contacts. Bonus link: Facebook is giving users more options for sharing and managing their content

Eight myths about what LinkedIn can do for your career
LinkedIn, the popular social networking site for professionals, can be a powerful tool for not only managing one’s career, but also for developing a network of contacts that can ultimately help your business. However, there are a lot  misguided notions people have gleaned about what LinkedIn can do for them. Here are eight myths about what LinkedIn can do for your career.

(September 19, 2011)

- Nevin Thompson manages SEO-drive content campaigns for JumpStartWeb, a mobile marketing Victoria company.

Monday Marketing Madness (September 13, 2011)

victoria bc online marketing5 tips to get more online customer reviews
Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers are increasingly becoming accustomed to not only checking out the online reviews of a product or service prior to purchase, but writing them as well. But how can your business go about soliciting online reviews? Here are 5 tips for getting more online customer reviews. Bonus link: Google buys Zagat ratings

4 successful and creative Facebook contests
Contests are a great with to engage potential and existing customers, and Facebook makes it easier than ever before to host these sorts of campaigns. But, according to Mashable.com, Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself. Here are 4 successful and creative Facebook contests.

More US mobile web users than PC by 2015 
Research firm IDC forecasts that by 2015, more US Internet users will access the Internet through mobile devices than through PCs or other wireline devices, and the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. This is important for businesses, because mobile search queries will almost certainly outstrip those on the PC, so businesses will have to ensure they can be easily by mobile search, and should have websites that can be accessed easily by mobile browser.

7 ways to improve your website’s usability
Poor website usability can cost you customers. If your website is easy and pleasant to read, easy to understand, and skimmable, it can help go a long way towards making more sales for your business. Here are 7 ways to improve your website’s usability (and potentially increase sales).

- Nevin Thompson produces SEO-driven content for Victoria online marketing company JumpStartWeb

Marketing Madness Link Roundup (September 7, 2011)

Victoria Web MarketingSummer is over, school has started, and it’s a time for new beginnings. So, we’re launching a new regular series of blog posts featuring useful online marketing links that can help you get ahead of the competition by bringing more traffic to your website and your business.

Is your business mobile ready?

According to Pew Research, nearly 60% of smartphone users use “geosocial” and location-based services to help make purchasing decisions. This could be using Google Maps on a smartphone (typically an iPhone, Blackberry, or Android device) to find a nearby business location, or checking out online reviews of a business before making a purchasing decision.  Google’s own research suggests a far higher number: Google previously found, via survey data, that 90 percent of smartphone owners conduct local searches or local business lookups and an astounding 87 percent thereafter took action.

So, as smartphone adoption increases, it’s becoming more and more important for businesses to be “mobile ready.” Bonus link: Retailers, are you reaching one of your biggest opportunities – mobile users? Yet another bonus link: Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile

Use Twitter strategically to promote your business

Whenever its name comes up, micro-blogging service Twitter tends to provoke strong (and more often than not, negative)  reactions. While the jargon (tweeting?) can seem cute, and all the hashtags and RT’s somewhat impenetrable, when used effectively and strategically, Twitter can be a great way funnel “traffic” and customers to your site. Research suggests that nearly 90% Of Twitter users follow brands, and just a small minority (10.9%) of these folks find “promoted Tweets” to be annoying. In layman’s terms, more and more businesses are using Twitter to connect with potential clients, customers and consumers. However, like anything else, there is a right way and a wrong way to go about it. Bonus link (for the more technically minded): Yes, You Really Can Build Links With Twitter

LinkedIn is good for connecting with customers, too

LinkedIn, a social networking site for professionals, can also be a great way for businesses to connect with potential customers. Have you filled out a LinkedIn profile of your company? It’s a guaranteed way to show up on the front page of Google results (and in front of customers). Are you answering questions on LinkedIn? It’s a great way to establish yourself as an authority in your market. You can also post slideshow presentations showcasing your business or your product, or post discounts and package deals. Here are  33 ways to use LinkedIn for business. Bonus link: How to use LinkedIn to improve organic visibility

 – Nevin Thompson helps develop and implement Jumpstart Web content strategy for clients.