5 tips to get more online customer reviews
Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers are increasingly becoming accustomed to not only checking out the online reviews of a product or service prior to purchase, but writing them as well. But how can your business go about soliciting online reviews? Here are 5 tips for getting more online customer reviews. Bonus link:Google buys Zagat ratings4 successful and creative Facebook contests
Contests are a great with to engage potential and existing customers, and Facebook makes it easier than ever before to host these sorts of campaigns. But, according to Mashable.com, Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself. Here are 4 successful and creative Facebook contests.
More US mobile web users than PC by 2015
Research firm IDC forecasts that by 2015, more US Internet users will access the Internet through mobile devices than through PCs or other wireline devices, and the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. This is important for businesses, because mobile search queries will almost certainly outstrip those on the PC, so businesses will have to ensure they can be easily by mobile search, and should have websites that can be accessed easily by mobile browser.
7 ways to improve your website’s usability
Poor website usability can cost you customers. If your website is easy and pleasant to read, easy to understand, and skimmable, it can help go a long way towards making more sales for your business. Here are 7 ways to improve your website’s usability (and potentially increase sales).
- Nevin Thompson produces SEO-driven content for Victoria online marketing company JumpStartWeb
Summer is over, school has started, and it’s a time for new beginnings. So, we’re launching a new regular series of blog posts featuring useful online marketing links that can help you get ahead of the competition by bringing more traffic to your website and your business.
LinkedIn is good for connecting with customers, too
LinkedIn, a social networking site for professionals, can also be a great way for businesses to connect with potential customers. Have you filled out a LinkedIn profile of your company? It’s a guaranteed way to show up on the front page of Google results (and in front of customers). Are you answering questions on LinkedIn? It’s a great way to establish yourself as an authority in your market. You can also post slideshow presentations showcasing your business or your product, or post discounts and package deals. Here are 33 ways to use LinkedIn for business. Bonus link:How to use LinkedIn to improve organic visibility - Nevin Thompson helps develop and implement Jumpstart Web content strategy for clients.